Glow’s Shopper ESG Model Tracker Launches within the US & UK

Revealed 07-25-22

Submitted by Glow

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Australian analysis expertise firm, Glow immediately pronounces the enlargement of its market main client ESG/sustainability analysis product into the US and UK.

Glow’s Social Accountability Rating (SRS) is a syndicated knowledge product that allows manufacturers to diagnose and benchmark client notion of their ESG efficiency over time, throughout audiences, markets and opponents. SRS offers corporations an goal approach to measure and monitor the influence of their ESG commitments and sustainability initiatives on finish shoppers, by figuring out the hole between what manufacturers are doing and what shoppers are recognising.

As an impartial and repeatable measurement SRS is important for progressive firms who’ve made ESG commitments and publicly listed corporations who must report on ESG progress.

“SRS has been underneath growth for over 18 months and has been validated towards key model efficiency metrics together with belief, propensity to pay a premium and income development, primarily based on over $1Trn of gross sales knowledge. What shoppers consider corporations and types’ Environmental, Social and Governance (ESG) habits has by no means been extra vital and SRS is the sturdy approach to measure that notion,” says Tim Clover, Glow Founder & CEO.

SRS is underpinned by a diagnostic that makes use of 13 confirmed environmental, social and governance measures to assist manufacturers assess their present market place and direct future funding and communications to positively influence client credentials.

SRS is offered instantly within the US and UK following its profitable launch in Australia the place Glow’s analysis expertise is utilized by a spread of client going through companies together with Mondelez, Thryv, Telstra, Bain, PwC and company networks together with Havas and Publicis.

Based on Mr Dion Brogan, Senior Insights Supervisor, Mondelez Australia & New Zealand “Glow’s ESG program offered us with contemporary and highly effective insights into Australian client perceptions of our ESG efficiency that may affect not solely our program communication technique but in addition our funding method.”

Glow’s entry into the US market is initially along side NielsenIQ. Glow is a member of the NielsenIQ Companion Community, designed to supply modern companies at velocity to NielsenIQ’s shopper base.

“Private values and way of life preferences are driving client habits immediately greater than ever. To this point it has been arduous for manufacturers to simply assess the buyer influence of this extra holistic determination making, so we look ahead to working with our NielsenIQ Companion Community member Glow to introduce our shoppers to a brand new metric that does simply that, mentioned Sherry Frey, VP Whole Wellness, NielsenIQ. It is a crucial metric for any enterprise dedicated to doing higher for folks and the planet and now manufacturers can lastly perceive efficiency and development alternatives.”

To seek out out in case your model is already measured or to see a knowledge demonstration, go to socialresponsibilityscore.com.

To remain updated with Glow, observe the corporate on LinkedIn and Twitter.

Media Enquiries:
For extra info, or to rearrange an interview with Glow’s CEO and founder, Tim Clover, please contact Matt Houltham, [email protected]

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About Glow:
Glow is a analysis expertise (‘restech’) firm primarily based in Melbourne, Australia with gross sales groups in Australia, UK, Hong Kong and plans to launch within the US late 2022. Glow is taking over international analysis behemoths with a nimble method and need to problem the established order.

Glow is on a mission to make client analysis sooner, extra clear and extra accessible, so that companies could make higher selections that gas their development and assist their clients, stakeholders and the planet.

Glow is a proud member of the ‘knowledge for good’ motion which inspires companies to make use of knowledge to assist higher the world.

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