Magnificence tech 2022 traits see Tinder fashion apps, jewelry NFTs and printable momentary tattoos

CosmeticsDesign-Europe interviewed the entire exhibitors at Cosmoprof Worldwide Bologna’s devoted magnificence tech zone again on the finish of April to seek out out what kind of improvements have been shaping immediately’s market and focus on a number of the largest alternatives and challenges on the horizon.

Sincere client suggestions – ‘we’re a Tinder for magnificence’

Kimberly Carney, founder and CEO of digital market Glosswire stated its two-sided platform enabled manufacturers to curate crucial client suggestions and wonder shoppers the prospect to raised perceive merchandise and spark change.

“Glosswire is a two-sides market; it connects shoppers and types with knowledge tech,”​ Carney stated. “So, principally, we’re a Tinder for magnificence. The buyer swipes left in the event that they prefer it, swipes proper in the event that they don’t prefer it; they will favorite, they will save [products] of their profile. And we’re actually constructing these digital profiles to present again that client intelligence to the sweetness business,”​ she stated.

Glosswire used data-driven applied sciences and social integration instruments like swiping, liking and sharing to share client suggestions on merchandise with some 175 manufacturers. And Carney stated this perception helped inform manufacturing selections, enhance conversion charges and finally drive repeat purchases.

Consumer feedback can be empowering for both parties [Getty Images]

Client suggestions may be empowering for each events [Getty Images]

However extra broadly, she stated Glosswire tapped into the largest alternative in magnificence tech immediately – “connecting with the patron”.

“…I feel it’s tremendous essential for the patron immediately. They wish to have a say; they wish to have a vote. And, going ahead, they’re going to proceed to try this. And after they see manufacturers on our platform – we inform the model story, we present what merchandise they’re providing, the substances – it’s so essential that customers have all that info.”