Social Shopping Trends Changing the Face of Ecommerce 2023

As we enter the year 2023, the world of ecommerce is rapidly evolving due to the increasing impact of social shopping trends. In the past few years, social media platforms have become more than just a way to connect with friends and family. They have now become a vital tool for retailers to engage with customers, drive traffic to their ecommerce websites, and ultimately, increase sales.

In this article, we will explore some of the social shopping trends that are changing the face of ecommerce in 2023.

  1. Social Media Influencers Are Driving Sales

Social media influencers have become a crucial part of the ecommerce landscape, especially in the fashion and beauty industries. These influencers, who have built up large followings on platforms like Instagram, YouTube, and TikTok, have the power to sway consumer behavior and drive sales.

In 2023, we can expect to see more brands partnering with social media influencers to promote their products. This could include everything from sponsored posts to product placements in videos.

  1. Shoppable Posts Are Becoming More Common

Shoppable posts are another social shopping trend that is changing the face of ecommerce. These are posts on social media platforms that allow users to purchase products directly from the post. This eliminates the need for users to navigate to the retailer’s website and find the product themselves.

In 2023, we can expect to see more retailers adopting shoppable posts as a way to streamline the purchasing process for customers. This will not only make it easier for customers to buy products but also make it easier for retailers to track the effectiveness of their social media marketing efforts.

  1. Live Streaming Is Taking Over

Live streaming has become a popular way for brands to connect with customers in real-time. In 2023, we can expect to see more retailers using live streaming as a way to showcase their products and engage with customers.

This could include everything from live product demonstrations to Q&A sessions with customers. Live streaming can also help retailers build trust with customers by giving them an inside look at their business operations.

  1. Augmented Reality Is Enhancing the Shopping Experience

Augmented reality (AR) has the potential to revolutionize the way we shop online. By using AR technology, customers can see how products would look in their own home before making a purchase.

In 2023, we can expect to see more retailers incorporating AR technology into their ecommerce websites and mobile apps. This will not only enhance the shopping experience for customers but also reduce the number of returns due to products not meeting customer expectations.


The social shopping trends discussed in this article are just a few examples of how ecommerce is evolving in 2023. As technology continues to advance, we can expect to see even more innovative ways for retailers to connect with customers and drive sales. As a result, social shopping is poised to become an even more important part of the ecommerce landscape in the years to come.